DNA segment unwound in order to be read
Our illustration at right, “Gene Regulated Transcription,” appeared in last year’s Medical Illustration SourceBook. Briefly, the illustration shows an unwound segment of DNA made available for use as a blueprint to create, e.g., cell membranes, enzymes, hormones, etc.
I loved the illustration but wasn’t keen on submitting it to the SourceBook– the science behind the illustration is complicated, complex, and far-removed from our everyday experiences.
Now there is a book by Pulitzer Prize winning science reporter / author, Amy Ellis Nutt, that connects the world of genes and DNA to people in the world around us. Becoming Nicole is the true story of two identical twin boys who had obvious differences in gender identification from an early age. Identical twins with identical DNA, but variation in genetic blueprint reading resulted in twins that are no longer identical.
*Lewis Carroll from Alice’s Adventures in Wonderland & Through the Looking-Glass
Curved DNA strand with base pairs between “rails” in the foreground.
In our business, we often work with scientists, researchers, and technical experts. As a non-scientist, I am in continually in awe of the discoveries and efforts to make the world a better place to live, e.g., last week’s announcement by the Nobel Prize in Chemistry for work in mapping cell repair of damaged DNA on a molecular level.
2015 Nobel Prize in Chemistry Press Release:
“The Nobel Prize in Chemistry 2015 is awarded to Tomas Lindahl, Paul Modrich and Aziz Sancar for having mapped, at a molecular level, how cells repair damaged DNA and safeguard the genetic information. Their work has provided fundamental knowledge of how a living cell functions and is, for instance, used for the development of new cancer treatments.”
Our workday starts like it does for many people, a quick meeting over coffee to discuss what we’re working on today, what needs to be done next. The rest of the day, Don and I typically work alone. Not action-packed, but what is needed to get technical projects right.
Last week was different. We attended a large international trade show. It was fantastic to be out of the office for a few days–seeing people we knew, meeting others we didn’t, learning something from everyone.
Visiting booths, listening to company reps, reading product literature, talking to other attendees was both exhausting and energizing. We have a better understanding of current industry trends and the changing landscape for scientific / biotech companies: more technical content, increasing international presence, efforts to widen market reach to more diverse audiences. We’ll try to incorporate last week’s experiences as we’re back working on projects.
I mentioned earlier that we are a small company. That’s by choice. We find it’s easier and more satisfying to concentrate on doing work we want to do in the biological sciences. It also happens to be a good model for our business.
When clients come to us, they work with Don, a 3D illustrator / animator accustomed to working with technical content discussions with subject matter experts. Don translates scientific / biological discoveries into 3D illustrations / animations that explain why those findings are important to a larger audience. For example, a client’s product may have a mode of action that works faster and / or is more effective. Our illustrations / animations are visual reminder of our client’s significant investment in company & product branding, R & D, technical service.
Antibodies Neutralizing Respiratory Viruses
For years, I’ve made calls, sent emails and mailings to let others know about our company, AlbrechtGFX. Now I’m also blogging. That’s what happens in a company with just a few employees–sometimes you have amazing opportunities you’ve never sought or expected to do.
Greetings from the plains of Nebraska, in the middle of the United States! Not exactly the epi-center of high-tech, but not a backroads place either. We’re here because we’re native Nebraskans who happen to have a great interest in transforming complex biological content in to visuals that make science understandable, relevant, and compelling.
Here’s our sample 3D illustration from the 2015 Medical Illustration SourceBook, “Antibodies Neutralizing Respiratory Viruses.” The left side of the illustration shows antibodies released from a capillary attacking respiratory viruses on the right.
Stylized DNA Molecule
AlbrechtGFX visuals tell the stories of scientific innovation for biotech companies and the advertising agencies that assist them. We translate scientific, technical content into visuals that make information understood and messages memorable. That is especially valuable when the concepts involved are difficult to explain and / or impossible to view.
It’s said that: “A picture is worth a thousand words.” To that, we add: “In any language. No translation required.” AlbrechtGFX 3D illustrations and animations transcend language barriers and communicate ideas internationally.
AlbrechtGFX creates visuals that match the level of detail / complexity that best fits your audience, e.g., technical vs. non-technical.
All AlbrechtGFX visuals are designed to reflect our clients’ company image, commitment to quality, investment in R & D, and product branding.
AlbrechtGFX clients work directly with an experienced 3D scientific illustrator/animator who can translate technical content into 3D illustrations and animations useful for sales, marketing, public relations and training purposes.
Uses for our 3D illustrations and animations include:
-Technical sales training / selling materials
-Product launch materials–illustrations, animations for print, presentations & web use
-Public relations, publications