New Perspective

Our workday starts like it does for many people, a quick meeting over coffee to discuss what we’re working on today, what needs to be done next. The rest of the day, Don and I typically work alone. Not action-packed, but what is needed to get technical projects right.
Last week was different. We attended a large international trade show. It was fantastic to be out of the office for a few days–seeing people we knew, meeting others we didn’t, learning something from everyone.
Visiting booths, listening to company reps, reading product literature, talking to other attendees was both exhausting and energizing. We have a better understanding of current industry trends and the changing landscape for scientific / biotech companies: more technical content, increasing international presence, efforts to widen market reach to more diverse audiences. We’ll try to incorporate last week’s experiences as we’re back working on projects.