Category Archives: Animation

Coronavirus

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Coronavirus, a Global Health Emergency.

Coronavirus

Named for the crownlike spiky projections surrounding the virus
• 17,000+ human cases worldwide as of 2-3-2020
• Upper respiratory illness in chickens, bats, dogs, cats, ferrets, camels, cattle
• Enteric illness in cattle and pigs
• 7 types of Coronavirus infect people
Primarily causes mild to moderate upper respiratory symptoms
Also includes severe respiratory problems– SARS (Severe Acute Respiratory Syndrome) & MERS (Middle Eastern Respiratory Syndrome)
• How Spread:
Through air-coughing, sneezing
By contact – touching infected surfaces (Doorknobs) & personal contact, e.g.,
shaking hands
The Coronavirus above is a derivative work – that is, we revised an existing 3D Coronavirus model in our personal archives to create the new graphic. Reusing/revising existing 3D models saves time and money.

Gut Microbiome Imbalance

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Gut Microbiome Imbalance

Gut Microbiome Imbalance

Gut Microbiome Imbalance
This illustration is one of three illustrations depicting differences between balance / imbalance in gut “bugs.” It shows a bacterial infection in colon tissue caused by a microbiome imbalance. The imbalance reduces the clear slimy layer (butyrate) covering villi. Without a solid butyrate layer, bacteria invade the exposed tissue between villi. The body’s immune system responds and sends red blood cells, T-cells, and macrophages to the area to fight the pathogens.

The legend inset shows C. difficile and E. coli bacteria along with T-cell and macrophage that respond to infection.

At some point, the illustration may be a starting point for an animation.

Visualizing Biological Science

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Sperm & Egg

Sperm and Egg

Owning a business is not easy, but it has a few incredible benefits. One of those perks is the opportunity to focus our 3D illustration / animation company capabilities on subject matter of personal interest and curiosity. For us, that subject is biological science.
Our online gallery includes visuals related to both plants and animals. The gallery has a few graphics related to plants, but the majority are micro, macro, cellular depictions of animal species, e.g. cattle, horses, pigs, cats, dogs, humans.
We use 3D illustration and animation tools to make biological content available and understandable to a worldwide audience– crossing language barriers and levels of technical knowledge.

Trade Show Graphics

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Roots & Nematodes

The illustration above shows nematodes in the soil ready to feast on soybean roots. It’s a bold image and a favorite of mine that we often use in our trade show exhibit.

With a trade show coming up, we’re reviewing all of our display graphics. Our illustrations cover macro, micro, and cellular level depictions of topics such as:  respiratory issues, nutrition, immunity, and genetics. We look for eye-catching, vibrant visuals that have broad content appeal and connect with our audience:  researchers, sales/marketing and training professionals, and advertising agencies.

We are successful when trade show attendees see visually appealing graphics that pique an interest in the subject matter and what we do: convert technical content into visuals that appeal to both technical and non-technical audiences.

Project FAQ

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Neonicotinoids

Neonicotinoid Mode of Action ©AlbrechtGFX, 2015

The Basics.
It’s possible that someone reading this blog has never worked with a scientific illustrator / animator. Here’s what we’d like you to know about AlbrechtGFX projects:

Who owns the completed project?
The client. Our work is considered “for hire,” that is, we relinquish all rights to the finished illustration / animation. Clients are free to use the illustration / animation as they choose and as often as they want. Forever.

How long will it take to finish an illustration? How much will it cost?
These two questions are the ones most people want answered. They’re the questions I’d want answered too.

The problem is, no project is exactly like another. Each illustration and animation is unique, as are the variables surrounding the project. For that reason, we are most comfortable providing a cost/time estimate range based on expected time and materials used to complete a project. If questions, please contact me @+1.402.786.3636.

What about the scientific / technical accuracy of an illustration?
Your subject matter expert (SME) is the ultimate authority. We research every project in order to ask questions, discuss content with your SME before beginning illustration. That way, your SME will quickly sign-off on the final illustration.

Planning an Animated Video

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First Animated Video

Fullerene with Antibody

Fullerene with Antibody

We’ve met savvy professionals who know a 3D animated video is just what they need to explain a process, showcase product features, etc. Sometimes there is a problem. How, where to begin? There are always questions surrounding animated video productions. Here are some points to consider when beginning such a project.

Planning an animated video

– How will you use the completed animated video? Website, presentation, trade show?
– Identify key concepts, steps in process, etc., that must be included. Make an outline.
– Identify key scenes that occur within that sequence. What visuals are most needed to make your point(s)?
– Identify and collect existing content for use as visuals in the animation, e.g., photos, company, product logo, animations, print material, etc.
– If you don’t have time or personnel to perform the tasks above, hire a consultant or agency to do it for you.

Creating an initial animation audio script

– Talk through the information as though you were giving a presentation. Record the presentation.
– Transcribe the audio. That is your initial audio script.
– Refine the initial audio script. FYI, the average US English speaking rate is approximately 125 – 150 words per minute. Adjust your audio script to fit your desired (We can make general suggestions, but we are not writers. We can suggest experienced professional writers to help write or polish your audio script.)

General information for planning animation:

– The more organized the project, the less time / $ to produce.
– Plan the project so your technical experts and project stakeholders are available to give feedback, approve content, etc in a timely way. We provide an estimate of in-house production time to complete a project and a project. This estimate won’t include client approval time.

Want more information? Contact AlbrechtGFX

+.402.786.3636 info@albrechtgfx.com
We have years of experience in creating animated videos for scientific, bio-tech companies and the advertising agencies that assist them.